Spanish sporting goods and supplements retailer and California-based OnlineSales.ai announced a partnership to introduce Sponsored Product Ads to the online store. The partnership equips brands with advertising solutions that increase sales, thanks to OnlineSales.ai’s retail media platform, and the online store’s extensive audience reach.
The partnership is intended to augment the online store’s platform offerings with sponsored product ads or search ads that promote a brand’s products to high-intent shoppers, based on their search terms. "We are committed to providing brands and sellers the opportunity to increase their engagement with customers with comprehensive advertising solutions that augment the success they have found in our marketplace”, says the CEO of the online sporting store. “Through this partnership with OnlineSales.ai, we aim to enhance the experience for customers, brands, and sellers with relevant advertisements that can be managed with simplicity for all stakeholders.
Retail media is widely hailed as the next big development in digital advertising, fueled by changes to privacy laws and hyper-digitization across industries. “The Spanish sporting e-store and OnlineSales.ai partnership provide all brands the opportunity to place their products in front of the right audience”, says Ashish Mehta, CEO of OnlineSales.ai. “Our aim is for brands and advertisers to leverage the rising popularity of retail media as a digital advertising channel - with robust technology that elevates shopper experience and boosts sales. We are constantly innovating in this area, and we look forward to a productive long-term partnership with the sporting e-store”
Brands on the e-store will be able to leverage OnlineSales.ai’s automated platform to run campaigns with ease and in a manner that suits their budgets and goals. Sponsored product ads in particular are extremely useful in boosting sales, making it possible for brands to improve the visibility of their products on the search results page, whenever they match a shopper’s search terms. The online sporting store can configure at which position sponsored results appear on the page, be it at the very top, or further down. Brands will also get the ability to automate product selection and bidding, allowing them to optimize their campaigns without heaps of manual effort.