An Indian healthcare and e-pharmacy platform, faced significant monetization challenges. These challenges included:
Provided seamless and high-performing content delivery for optimized user experiences critical for driving ad revenue.
Served as the backbone for data transfer, enabling efficient movement of monetization and analytics data.
Served as a robust data warehousing solution, allowing client to store, manage, and analyze large volumes of monetization data efficiently.
Played a pivotal role in analyzing search keyword data for effective ad targeting and revenue optimization.
We use EMR to run complex attribution models to compute the advertiser-level ROAS.
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